Product copy has to persuade a buyer and satisfy a platform at the same time: title caps, bullet conventions, and keywords people actually search for. Etrans handles listings, A+ pages and ad copy at SKU scale, balancing conversion tone with platform rules.
Listing rules from Amazon, eBay, Shopify, Zalando and Alibaba set limits on title length, prohibited wording, attribute fields and text in images. Translating without them produces copy that reads well but cannot be uploaded, or that triggers review.
Keywords deserve separate treatment. Translating Chinese selling points literally often misses local search behaviour. We propose keyword candidates by category, place high-value ones naturally in titles and bullets, and keep existing brand product names and model codes.
Note: Etrans regularly handles document translation projects involving the international brands named above and is familiar with their terminology and layout conventions. Brand names describe document types and project context; they do not imply endorsement or authorisation by the brand owner.
Title length, prohibited terms, promotional wording and attribute fields are hard constraints; we audit the fields before translating.
Selling points and search terms often differ. We supply candidates by category with rationale and let the operations team choose.
Dozens of SKUs in one series must use identical wording for specifications, materials and warranty; templates and glossaries prevent one-off rewrites.
Two representative assignments from completed work in this field, with the scale, language direction and deliverables involved, so you can compare them with your own files.
Titles, bullets, A+ modules and specification tables delivered in bulk against marketplace templates, with consistent series wording.
Brand page, campaign page and after-sales policy delivered together, with marketing tone adapted and model and certification details preserved.
Note: These are representative assignments drawn from completed work. Volumes, language directions and turnaround are given at project level; some file details and contact information are withheld under confidentiality undertakings.
A short sample of terms that often need a fixed rendering in this field. Project glossaries are agreed with the client before bulk translation.
| Source term | Common Chinese rendering |
|---|---|
| listing | 商品刊登页 |
| fulfilment | 履约 / 配送 |
| conversion rate | 转化率 |
| buy box | 购物车首选位 |
| return policy | 退货政策 |
| sponsored product | 赞助商品广告 |
Send the source files, target languages, intended use and deadline. Screenshots or reference materials help where context is thin.
A clear price and turnaround within 30 minutes. Core terms and proper nouns are agreed before bulk translation begins.
A subject-matter linguist translates, an editor checks terminology, and a final reviewer checks figures, tags and formatting.
Files are delivered in the required format and layout, with a glossary and free revisions until the agreed quality is met.
Each topic page lists the materials we handle, the terminology pitfalls, project cases we have delivered and frequently asked questions. Select the field closest to your documents.
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