Game text is not about moving sentences across; it is about characters still sounding like themselves in another language. Etrans handles in-game strings, dialogue, store and event copy with attention to voice, tags and UI limits, delivered in release-sized batches.
Localisation practice at Nintendo, Sony Interactive Entertainment and Ubisoft, and in engine ecosystems such as Unity, stresses two things: a profile for every character (verbal tics, forms of address, tone), and strict isolation of strings from code tags. Without the first, characters blur into one voice; without the second, launch day brings broken markup.
Text expansion is also underestimated. English into Chinese usually shrinks, while Chinese into English or German can grow noticeably, and buttons, item names and quest boxes feel it first. We set a character budget per control at quoting stage and supply short variants as we translate.
Note: Etrans regularly handles document translation projects involving the international brands named above and is familiar with their terminology and layout conventions. Brand names describe document types and project context; they do not imply endorsement or authorisation by the brand owner.
One character must sound the same in cutscenes, combat barks and store prompts. We build a character sheet before splitting text across linguists.
Variables, gender branches, colour codes and line breaks are non-translatable; count and order are compared before delivery.
Seasonal events and collaborations cannot slip. We deliver UI and store copy first against the backwards schedule, then roll in narrative text.
Two representative assignments from completed work in this field, with the scale, language direction and deliverables involved, so you can compare them with your own files.
UI, narrative, event announcements and store copy delivered together, preserving seven established character voices and handling many variable tags.
Rating questionnaires, age notices, store pages and trailer subtitles adapted to each platform copy convention.
Note: These are representative assignments drawn from completed work. Volumes, language directions and turnaround are given at project level; some file details and contact information are withheld under confidentiality undertakings.
A short sample of terms that often need a fixed rendering in this field. Project glossaries are agreed with the client before bulk translation.
| Source term | Common Chinese rendering |
|---|---|
| in-app purchase | 应用内购买 |
| spawn point | 出生点 |
| cooldown | 冷却时间 |
| localisation kit | 本地化包 |
| age rating | 年龄分级 |
| leaderboard | 排行榜 |
Send the source files, target languages, intended use and deadline. Screenshots or reference materials help where context is thin.
A clear price and turnaround within 30 minutes. Core terms and proper nouns are agreed before bulk translation begins.
A subject-matter linguist translates, an editor checks terminology, and a final reviewer checks figures, tags and formatting.
Files are delivered in the required format and layout, with a glossary and free revisions until the agreed quality is met.
Each topic page lists the materials we handle, the terminology pitfalls, project cases we have delivered and frequently asked questions. Select the field closest to your documents.
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