From a welcome note to a full set of service standards, hotel text has to feel gracious and still be precise enough for staff to act on. Etrans localises websites, menus, SOPs and guest communication for hotel groups, resorts, fine dining and spa brands.
Websites and guest materials from groups such as Marriott, Hilton and Accor, and from brands such as Four Seasons and Aman, follow the same idea: one brand voice, many languages at once. Room types, benefits and cancellation policies have to refer to the same thing in every language, or disputes arise at booking.
Food and cultural content is where craft shows. Origin, preparation and allergens in a dish name, the attractions a concierge recommends, and the contraindications of a spa treatment all need to be accurate without losing atmosphere. We separate verifiable facts from descriptive copy so marketing language never drifts into clauses that must be exact.
Note: Etrans regularly handles document translation projects involving the international brands named above and is familiar with their terminology and layout conventions. Brand names describe document types and project context; they do not imply endorsement or authorisation by the brand owner.
Welcome letters, concierge scripts and apology notes carry different levels of politeness across languages. Literal transfer reads stiff or excessively humble. We set forms of address and sentence patterns by guest segment and situation.
Cancellation policies, deposits, extra beds and membership benefits are contractual text and must map closely to the source; brand descriptions can be adapted. Mixing the two is the most common source of error.
Dish names, wine lists, allergens and origins must be exact while printed layouts impose tight character limits. A length and line-break check is part of delivery.
Two representative assignments from completed work in this field, with the scale, language direction and deliverables involved, so you can compare them with your own files.
Group brand pages plus nine property pages, with room, dining and conference descriptions aligned to the global brand glossary while retaining property-level detail.
Three menus, allergen tables, welcome letters and concierge cards delivered together, with a single dish-naming structure and print character limits.
Note: These are representative assignments drawn from completed work. Volumes, language directions and turnaround are given at project level; some file details and contact information are withheld under confidentiality undertakings.
A short sample of terms that often need a fixed rendering in this field. Project glossaries are agreed with the client before bulk translation.
| Source term | Common Chinese rendering |
|---|---|
| concierge | 礼宾服务 |
| room inventory | 房态 / 可售房量 |
| all-inclusive | 一价全包 |
| a la carte | 单点 |
| standard operating procedure | 标准作业流程 |
| turn-down service | 夜床服务 |
Send the source files, target languages, intended use and deadline. Screenshots or reference materials help where context is thin.
A clear price and turnaround within 30 minutes. Core terms and proper nouns are agreed before bulk translation begins.
A subject-matter linguist translates, an editor checks terminology, and a final reviewer checks figures, tags and formatting.
Files are delivered in the required format and layout, with a glossary and free revisions until the agreed quality is met.
Each topic page lists the materials we handle, the terminology pitfalls, project cases we have delivered and frequently asked questions. Select the field closest to your documents.
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