Etrans is pleased to announce the launch of our new English-language website, available at www.etctrans.com. The new site gives international clients a clear, authoritative introduction to the company, our services and the quality systems that support everything we do.
Why a dedicated English site
As our client base has become more international, it became clear that visitors from outside China deserved a website designed for them rather than a translated afterthought. The English site has been built from the ground up around the questions international buyers actually ask: which services we provide, how quality is assured, who the company is and how to obtain a quotation.
All content is written directly in English, following the conventions of international business communication. Pages cover the full range of our work, from document translation and interpreting to localisation, subtitling and multilingual desktop publishing.
What visitors will find
- Services. A clear overview of translation, interpreting, simultaneous interpretation, localisation and related services, with the sectors we know best.
- Quality. An introduction to our quality-assurance processes, translator selection and professional certifications, including our GALA, ATA and TAC affiliations.
- About us. The company's story, since our foundation in Shenzhen in 2010, and the principles that guide our work.
- News and Insights. Industry analysis, company updates and practical guidance, published regularly in English.
- Contact. Simple enquiry forms and direct contact details for a prompt, no-obligation response.
Chinese and English, connected
The English and Chinese websites are carefully connected. Visitors can switch languages from the navigation, and both sites share the same professional visual identity, including the company logo. At the same time, each language version stands on its own: English visitors are never presented with untranslated content, and Chinese visitors retain the site they already know.
Technically, the site has been built with current web standards, works across desktop and mobile devices and includes the foundations for international search visibility, so clients looking for specialist language support can find us naturally.
Performance and technical foundations
The site has been built to remain quick and reliable for visitors worldwide, with image optimisation, sensible caching and clean, current markup rather than heavy frameworks that slow reading on mobile devices. Accessibility received corresponding attention: contrast, structure and keyboard navigation follow established expectations, because a site that introduces barriers fails the very clients it exists to serve.
Analytics are used sparingly and honestly, to understand which content helps visitors rather than to collect unnecessary personal data, and the site's technical structure supports search engines in understanding the relationship between language versions. These foundations are invisible when working well, but they determine whether the site remains genuinely useful as content grows.
Security and enquiry handling
A new website also offered an opportunity to revisit how visitor information is treated. Enquiry forms transmit only the details needed to respond, and the same confidentiality standards that govern client projects apply to information submitted through the site. Email delivery uses authenticated business-mail services rather than relying on untrusted generic sending, because the first impression a prospective client receives should be as reliable as the service itself.
We also made a deliberate decision to keep the site transparent rather than clever: services, credentials and contact details are all easy to find, with no obstacles between visitors and a real person. Feedback about the site is welcomed, and the enquiry channels are monitored during normal working hours so responses arrive promptly.
Listening to clients
A website is never truly finished. We will continue developing it in response to client feedback, adding resources, expanding the insights section and refining the experience. Visitors with suggestions, or questions about any aspect of our services, are warmly encouraged to contact us directly; those conversations are among the most useful sources of improvement.
We invite you to explore the new site at www.etctrans.com and discover how Etrans helps businesses communicate with confidence across languages, markets and cultures. However clients reach us, in English or Chinese, for a single certificate or a global programme, the commitment is the same: professional people, careful processes and work that can be trusted.